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Hugo Boss for Spring... 2011
Wednesday, May 19, 2010
Last week we were at the Hugo Boss offices in north Toronto to discuss the upcoming fall season. Yes, it is barely spring outside (especially in Toronto) and we are talking about marketing for Fall 2010.
That is not too difficult a concept to grasp, but somewhat harder to believe is the fact that all the gorgeous merchandise in their fantastically-displayed showroom is from Spring, but Spring 2011 (or 'Pre-Spring', as they call it - what used to be referred to as 'Resort')! Fashion cycles move quickly and we're always looking ahead at least six months or more.
Here is a tiny glimpse into what you might find at a Harry Rosen near you (as of next November that is).
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