blog
Harry Rosen welcomes will.i.am and his i.am clothing line to Bloor Street!
We are always looking for a reason to celebrate, and the launch of will.i.am's new clothing line, "i.am" is no exception.
Last night we turned the lower level of the Bloor Street store into a party as we welcomed the i.am clothing line. will.i.am made a special appearance, and chatted with media, fans and clients.
In his other job as a music icon, will.i.am has always been known for his unique style and fashion sense, which his clothing line reflects. will.i.am is no stranger to design, having attended the Fashion Institute for Design and Merchandise in LA before focusing on music.
“This line is for the creative cat, the guy that likes art, music and individual expression. Music may be my first love, but fashion has always been important to me and this collection is another way to express my creativity,” will.i.am shared with us at this exclusive Toronto appearance. The collection perfectly complements the attitude of the lower level at our flagship Bloor St. store - casual yet sophisticated with a little edge, and "thoroughly modern", as described by CEO Larry Rosen. The collection is complete with hoodies, leather jackets, sweaters and casual tees.
We had a great time at the event, and thanks to everyone who came out to meet will.i.am! Also, thanks to our sponsors Svedka, Lifford Wine Agency and Kronenbourg beer as well as the team at Manhattan Inc.
From left, Ian Rosen, Graham Rosen, CEO Larry Rosen and Will.i.am
Joshua, left, and Franck, both wearing i.am
.jpg){kind=logo}